Mobile Web Market Research

Challenge for Solution Vendors

Provide a new generation market research solution based on accurate, granular, and real-time time data from network traffic.

How Qosmos Inside Solves the Problem

Qosmos ixMachine IP probes provide  comprehensive network traffic visibility by randomly extracting a pre-defined portion of data and anonymizing it.

Benefits

  • Innovation in mobile and Web-based market research  
  • Detailed metrics: Website visits / duration, displayed / clicked ads, TV audience (IP/3G), type of terminal
  • Detailed used behavior: Web user itinerary, downloads (on and off portal), basket share, IM, VoIP

Example of Implementation

Qosmos Network Intelligence for Web Audience Measurement

Information Extracted

Recognized applications and protocols (sample)

  • Web applications: HTTP, Facebook, YouTube, Google, eBay, Google Earth, MySpace, Wikipedia, DailyMotion, etc.
  • Audio/Video streaming: Skype video, MPEG-TS / UDP, MPEG / RTP, IGMP, RTP, RTSP, MMS, RTP, RTCP, SIP, MGCP, MMSE, RTSP, Shoutcast, Yahoo Video, msn Video, etc.
  • Instant Messaging: AIM, msn, Skype, Yahoo, Google Talk, QQ, etc.
  • Webmail: Gmail, Hotmail, Livemail, Squiremail, Yahoo mail, etc.
  • Network: IP, TCP, FTP, SNMP, etc.

Extracted protocol attributes and metadata (sample)

  • Server, user agent, visited Website, Website itinerary, page content, time spent on visit, basket share, referent, etc.

Subscriber privacy assurance

  • Anonymization of data to ensure subscriber privacy
  • Compatible with opt-in / opt-out mechanisms to allow subscriber to stay in control