The Challenge
Existing market research methods are insufficient for Web-based media. Market research companies need more accurate and detailed reporting on mobile Web usage, delivered in near real-time.
How Qosmos Inside Solves the Problem
Qosmos ixMachine feeds market reporting systems with detailed information such as visited Website, Website itinerary, page content, duration, referent, etc. Subscriber privacy is ensured through anonymous data collection.
Benefits
For Market Research Providers
- Precise Web audience measurement tools and rapid results (near real-time)
- Detailed metrics: Website visits/duration, displayed/clicked ads, TV audience (IP/3G), terminal type, etc.
- Detailed used behavior: Web user itinerary, downloads (on and off portal), basket share, IM, VoIP, etc.
- Ability to correlate user behavior across full range of IP based media: Web, IPTV, Mobile, etc.
For ISPs and Advertisers
- Accurate and timely audience measurement data
- Correlation analysis across different Web-based media
- Increased effectiveness by targeting ads only to genuinely interested consumers
Example of Implementation
Information Extracted
Recognized applications and protocols (sample)
- Web applications: HTTP, Dailymotion, Google, eBay, Google Earth, MySpace, Wikipedia, YouTube, etc.
- Audio/Video streaming: H.323, SIP, MGCP, RTP, RTCP, MMSE, RTSP, Shoutcast, Yahoo Video, MSN Video, SCCP, etc.
- Instant Messaging: AIM, msn, Skype, Yahoo, Google Talk, QQ, etc.
- Webmail: Gmail, Hotmail, Livemail, Squiremail, Yahoo mail, etc.
- Network: IP, TCP, FTP, Ethernet, DNS, DHCP, UDP, etc.
Extracted protocol attributes and metadata (sample)
- Server, user agent, visited Website, Website itinerary, page content, time spent on visit, basket share, referent, etc.
Subscriber privacy assurance
- Anonymization of data to ensure subscriber privacy
- Compatible with opt-in / opt-out mechanisms to allow subscriber to stay in control
