The Challenge

Existing market research methods are insufficient for IP-based media.
Market research companies need to complement existing user-centric panels with network-centric, “mega-panels” which include a large number of panelists across a large number of Websites.

Qosmos Solution

Qosmos technology feeds audience measurement systems with detailed information such as visited Website, Website itinerary, page content, duration, referent, etc. Subscriber privacy is ensured through anonymous data collection and the solution allows for users to stay in control with opt-in / opt-out mechanisms.

Benefits

For Market Research Providers

• Precise Web audience measurement tools and rapid results (near real-time)
• Ability to correlate user behavior across full range of IP based media: Web, IPTV, Mobile, etc.

For ISPs and Advertisers

• Accurate and timely audience measurement data
• Correlation analysis across different IP media
• Increased effectiveness by targeting ads only to genuinely interested consumers

Example of Implementation

Information Extracted

Recognized applications and protocols (sample)

• Web applications: HTTP, Dailymotion, Google, eBay, Google Earth, MySpace, Wikipedia, YouTube, etc.
• Audio/Video streaming: H.323, SIP, MGCP, RTP, RTCP, MMSE, RTSP, Shoutcast, Yahoo Video, MSN Video, SCCP, etc.
• Instant Messaging: AIM, msn, Skype, Yahoo, Google Talk, QQ, etc.
• Webmail: Gmail, Hotmail, Livemail, Squiremail, Yahoo mail, etc.
• Network: IP, TCP, FTP, Ethernet, DNS, DHCP, UDP, etc.

Extracted information (sample)

• Server, user agent, visited Website, Website itinerary, page content, time spent on visit, basket share, referent, etc.

Subscriber privacy assurance

• Anonymization of data to ensure subscriber privacy
• Compatible with opt-in / opt-out mechanisms to allow subscriber to stay in control