Anandan Jayaraman (AJ), Chief Product and Marketing Officer at Connectiva, describes the TM Forum catalyst demo called “Dynamic Subscriber Fingerprinting”, which creates a dynamic fingerprint of each subscriber's activities across interaction channels (Call Center, Retail, Web, Mobile), Usage (Voice, SMS, MMS, VAS etc.) and over-the-top Internet activity (Mobile Applications, Mobile Internet). Qosmos technology is used to get detailed, real-time information about over-the-top service usage.