Qosmos TV resources
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Customer Interview - GfK
Aaron Rattue
Business Group Director
GfK
Mega-Panel Analytics
In this interview, Aaron Rattue talks about GfK's innovative Network Intelligence Solution (NIS), a new way to measure Web audience through network-based mega-panels of subscribers. The solution uses Qosmos ixMachine to generate detailed metrics about Web audience, TV audience (IP/3G), and type of terminal, all in a totally anonymous way. It can also provides information about used behavior such as Web user itinerary, downloads, basket share, IM, VoIP, etc.
